British digital sports content, technology and integrity services provider Genius Sports Group Limited has announced the inking of a deal to expand its existing relationship with prominent online casino and sportsbook operator Bet365.

The London-headquartered innovator used an official Tuesday press release to detail that the fresh arrangement will see it supply Bet365 with a full suite of streaming and data solutions including services covering action from a host of global soccer competitions and the National Football League (NFL). The firm moreover stated that this new alliance has extended an ‘existing long-term partnership’ that has ‘helped to establish the market for official sports data on competitions such as the English Premier League.’

Advantageous a…